Hello dear reader,
The excitement is in the air as the 25th Festival del Habano has been officially announced. This milestone event marks a quarter-century of honoring the artistry and culture of Cuban cigars. The anticipation is palpable, with aficionados from around the globe eagerly awaiting the festival's return to Havana from February 24 to February 28th 2025. As the event approaches, it’s impossible not to feel the buzz surrounding this iconic gathering, a tribute to the legacy of Habanos and the vibrant culture it represents.
Daily Breakdown of the Festival
Day 1: A Grand Opening and a Night for Romeo y Julieta
The festival kicks off with the opening of the Trade Fair, a hub of activity showcasing the latest innovations in the cigar industry. During the day, participants can enjoy the first round of the Habanos World Challenge, where teams will compete in cigar-related knowledge and skills.
The evening’s Noche de Bienvenida will honor Romeo y Julieta’s 150th anniversary, setting the stage for a night of elegance and nostalgia. This celebration promises to be a highlight, pairing fine cigars with Cuban music and gastronomy to honor one of Habanos’ most romantic brands.
Day 2: Into the Tobacco Heartland
On the second day, participants will journey to the tobacco plantations of Pinar del Río. This immersive experience takes attendees to the birthplace of Cuban cigars, offering a firsthand look at the meticulous cultivation of the finest tobacco leaves. It’s a day that reconnects cigar lovers with the roots of their passion, surrounded by the beauty of Cuba’s countryside.
Day 3: La Casa Del Habano and H. Upmann
Day three offers a mix of education and celebration. During the day, a seminar will commemorate the 35th anniversary of La Casa Del Habano, diving into the history and global impact of this network of prestigious cigar stores.
In the evening, the focus shifts to the H. Upmann brand, with a special dinner dedicated to this legendary name. Expect an evening of refined cigars, exquisite pairings, and stories celebrating the timeless appeal of H. Upmann.
Day 4: Factory Tours and the Art of Behike
Participants will spend the fourth day visiting Habanos factories, gaining insight into every step of the cigar-making process. From sorting and aging to rolling and finishing, this experience showcases the unmatched craftsmanship behind each Habano. Guests will even have the chance to roll their own cigar—a highlight for many attendees.
Later in the day, a seminar will delve into the iconic Behike line, exploring its history and the artistry that has made it one of the most coveted cigar lines in the world.
Day 5: The Grand Finale
The festival’s final day centers around the Expo, where the finals of the Habanos World Challenge will crown the ultimate cigar champions.
In the evening, the prestigious Noche de Gala will celebrate the 15th anniversary of Cohiba Behike. This gala promises to be unforgettable, with rumors swirling about the unveiling of new vitolas, including the much-anticipated Behike 58. Many expect also a Behike 59 to be launched in a figurado shape with a pigtail. There is no confirmation yet but we can expect plenty of surprises from Habanos SA, I am sure. The evening will also feature the famed Humidor Auction, a spectacle where stunning, handcrafted humidors are auctioned for charity.
Celebrating Culture and Community
The Festival del Habano is a celebration of Cuban culture. From live music and dance to exquisite cuisine, every moment immerses attendees in the vibrant spirit of Havana. Beyond the festivities, the event fosters a sense of community among cigar lovers. It’s a chance to connect with aficionados from around the world, share stories, and bond over a shared passion for Habanos.
A Personal Reflection
As someone who will be attending this milestone festival, I can’t help but feel a deep sense of anticipation. Each year, the Festival del Habano offers something unique, but this 25th edition feels even more special. The opportunity to walk the factory floors, enjoy the finest cigars in unforgettable settings, and connect with the global cigar community is something I’ll treasure. The Behike Gala, in particular, has captured my imagination, and I can’t wait to see what surprises Habanos has in store.
A Milestone Worth Celebrating
The 25th Festival del Habano is dedicated to uphold the artistry, heritage, and cultural significance of Cuban cigars. With its rich program of events, from plantation visits to gala dinners, this festival is a journey into the heart of Cuba’s cigar legacy. Whether you’re attending in person or following from afar, this year’s festival is a reminder of why Habanos continues to captivate the world.
Wishing you rich flavors and good company, until we meet again.